TEMPE, Ariz. – July 14 2009 – Hemsley Fraser’s new trade show exhibit brought plenty of words to visitors’ minds when it debuted May 31 at the American Society for Training & Development’s 2009 Conference – like “intriguing,” “interactive” and “just plain fun” to name a few.

But chances are “rental” wasn’t one of them.

That’s because the ASTD exhibit – a 30x30 island display designed around Hemsley Fraser’s “Espresso” corporate training program – didn’t look like a typical rental exhibit. Instead, it featured a custom “WorldCafé” scene, complete with “baristas” who provided visitors with espresso drinks and an overview to the company’s worldwide offerings in the learning and development space.

Despite its conceptual, highly-customized design, the exhibit wasn’t a major expenditure for Hemsley Fraser; it came from Arizona-based E&E Exhibit Solutions’ extensive trade show rental depot, where clients can choose from thousands of components to create a nearly endless number of custom looks and functions.

“This design award proves that today’s rentals are more than simple pop-up booths or tabletop displays,” said Daniel Chaddock, president of E&E Exhibit Solutions. “With our custom rental exhibit program, we can now create unique displays using premier materials for our clients, without the capital expense of purchasing the exhibit.”

In a year where many marketing budgets have been cut and some companies are skipping annual shows to save costs, Hemsley Fraser is one of many clients taking advantage of E&E’s enhanced rental options, Chaddock also noted.

“Clients are coming to us looking for unique, high-profile designs, but they’re also looking hard at costs and ways to save. Given that trade show exhibits are becoming more and more flexible, with many configurable and customizable options now on the market, rentals simply make sense for these clients,” he said. “Combined with high-quality, quick-turnaround trade show graphics designed and printed in-house, our rental program allows us to design exceptional exhibits while simultaneously providing more affordable options for our clients.”

For Hemsley Fraser, a global company providing corporations and other organizations with custom training and learning services, the design award at ASTD was just the beginning of their booth’s success.

Hemsley Fraser identified several hundred leads at the event and attributes its increased visibility to the booth design. “Our exhibit was extremely eye-catching and could be seen from anywhere on the trade show floor.  The unique 16’ wall and overhead banners created a real sense of being in a place – the WorldCafé.  It was a definite draw for attendees,” said Todd Turner, senior VP for the Americas at Hemsley Fraser. “The booth surpassed our expectations and made a real statement to the market that Hemsley Fraser is a serious player in the global learning and development space.” 

About E&E Exhibit Solutions

Founded in 1995, E&E Exhibit Solutions is a trade show display company that provides complete solutions for exhibits, events and environments. Serving more than 1,200 clients in 45 states and 14 countries, the company is composed of professionals, consultants and experts in everything trade show, including custom trade show exhibits, rental exhibits, trade show display graphics and more. For more information, visit www.exhibitsusa.com.