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State of the Industry: Tradeshows and Live Events are Back!. Exhibitsusa.

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State of the Industry: Tradeshows and Live Events are Back!

State of the Industry: Tradeshows and Live Events are Back!

Tradeshows and live events are back in 2022! After spending two years in anticipation of the return to live tradeshows and events, we are finally seeing positive advancements in that direction and E&E ExhibitSolutions® is ready to help you with your trade show displays. In order to gain a perspective of where the industry was in 2020 versus now in 2022, we reviewed a survey by Exhibitor Magazine. In the first quarter of 2020, nearly 300 US exhibiting companies were surveyed. The average marketer anticipated exhibiting at 54 events in 2020 prior to the lockdowns.

The number of tradeshows that marketers are attending in 2022 is impressive but are not yet at the 2020 level. According to Exhibitor Magazine, most companies anticipated exhibiting at an average of 37.4 live events in 2022. 70% of the companies surveyed in 2020 have returned to tradeshows in 2022. Most of the company representatives who responded said they do not have travel bans in place. However, 14% of the marketers noted that their companies considered tradeshows and events as “essential travel”. This bodes well for the tradeshow industry.

Regarding virtual shows, exhibit managers participated in an average of 4.6 virtual shows and events in 2021, while they only anticipate participating in an average of 2.4 virtual events in 2022. To me this just reinforces the fact that people prefer to meet face-to-face at tradeshows.

E&E ExhibitSolutions® provides complete solutions for trade show exhibits, events and environments including Trade Show Display Rentals, Corporate Events, Exhibit Booth Design, Trade Show Graphics, and Trade Show Services.

Have more questions about the right trade show displays for your needs? Check out our comprehensive FAQ page or Contact Us and one of our exhibit consultants will be happy to help!
480-966-9873 | 800-709-6935

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“Lee and Patrick

I’m so thankful to have you both looking out for Jupiter and for me personally as well. No matter what the ask your team has always shown us such grace and professionalism. Thank you for all the late hours and long weekends you no doubt put in doing the amazing work you do. Couldn’t do what we do without you and feel so blessed to have your team working alongside us.”

Kaila Strong
Director of Marketing
Jupiter Research

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