Four Square is a destination social networking site that allows visitors to “check in” when they arrive at a location. Businesses can create destination Four Square pages, which work great for your business location; however, you can also create a Four Square brand page. Create a brand page with information about your company, the location of the convention center, the date of the event and your tradeshow booth number.
Invite participants to visit your booth by offering incentives for Four Square participants.
“The first person to say the word ‘peppermint’ in our tradeshow booth receives a 25% discount of their purchase.”
If your tradeshow exhibit will be over several days, communicate a different product or service focus for each day so that participants will be encouraged to visit your tradeshow booth multiple times over the course of the event.
Each time a participant signs in; they can leave a comment about your business and even include a picture!
