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Trade show exhibitors and event managers know the power of face-to-face interaction with prospects. There is no better business opportunity than the ability to connect with hundreds of prospects over just a few days.
Imagine the time and cost to drive and/or fly to meet with each of the people you encounter over a three day trade show. It would be astronomical and certainly you’d be hard pressed to see a return on your investment. That’s why trade shows are so appealing.
In this e-book, the professionals at E&E® have compiled key articles to provide tips and techniques for making the most of your trade show and event investments.
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