The Georgia World Congress Center (GWCC) in downtown Atlanta is the fourth-largest convention center in the United States and the world’s largest LEED Gold–certified convention facility. With more than 3.9 million total square feet and 1.5 million square feet of flexible exhibit space across three interconnected buildings, the venue presents unique design, logistics, and operational challenges for exhibitors.
E&E Exhibit Solutions specializes in Atlanta trade show displays for the Georgia World Congress Center, delivering custom exhibits and trade show rental booths designed for large-scale convention environments. Our team supports exhibitors with booth design, logistics planning, regulatory compliance, labor coordination, and on-site execution to ensure a seamless exhibiting experience. Whether your goal is brand visibility, product promotion, or lead generation, E&E Exhibit Solutions helps your exhibit perform at a high level.
About the Georgia World Congress Center
Located in the heart of downtown Atlanta, the GWCC serves as the anchor of a 220-acre Championship Campus that also includes Mercedes-Benz Stadium and Centennial Olympic Park. Its scale, modern infrastructure, and high visitor volume create a competitive environment where strategic booth design and professional execution are essential.
Key Georgia World Congress Center Highlights
- Over 3.9 million total square feet of convention space
- Approximately 1.5 million square feet of exhibit space across Buildings A, B, and C
- 12 exhibit halls and more than 100 meeting rooms
- Over 1 million square feet of contiguous exhibit space following recent expansions
- Two grand ballrooms including the Thomas B. Murphy Ballroom and Georgia Ballroom
- Three fixed-seat auditoriums including the 1,740-seat Sidney Marcus Auditorium
- Outdoor event plazas for networking and after-hours functions
- LEED Gold–certified facility with sustainable design initiatives
Exhibiting at the Georgia World Congress Center requires thoughtful planning, strong visual impact, and effective trade show exhibit designs to stand out within expansive exhibit halls.
Venue Layout and Capacity
The Georgia World Congress Center is organized into three primary buildings, each offering flexible event environments.
Exhibit Space
- 12 large exhibit halls designed for major trade shows
- Over 1 million square feet of contiguous exhibition space in Hall BC
- Flexible floor configurations for large-scale displays and exhibits
Ballrooms and Meeting Areas
- Thomas B. Murphy Ballroom (33,000 square feet) in Building B
- Georgia Ballroom (25,700 square feet) in Building C
- More than 100 meeting rooms supporting conferences and presentations
Auditoriums and Outdoor Areas
- Three fixed-seat auditoriums for keynote sessions and presentations
- Landscaped outdoor plazas for networking events and social functions
Championship Campus and Visitor Amenities
The GWCC is part of an integrated entertainment and hospitality district that supports both exhibitors and attendees.
- Signia by Hilton Atlanta, a 976-room headquarters hotel connected to the convention center
- Walking distance to College Football Hall of Fame, State Farm Arena, World of Coca-Cola, and Georgia Aquarium
- MARTA rail access via the GWCC/CNN Center Station
- Approximately 7,000 nearby parking spaces
- Dining, retail, and business services throughout the campus
These amenities support large event attendance and create additional opportunities for brand exposure and networking.
Trade Show Booth Types for Georgia World Congress Center Exhibitors
E&E Exhibit Solutions provides a full range of display solutions engineered for the GWCC’s scale and technical requirements.
Custom Island Exhibits – Island booths provide 360-degree visibility and often include towers, LED video walls, and overhead hanging signage for maximum brand exposure across large exhibit halls.
Modular and Rental Trade Show Booths – Flexible 10×10, 10×20, and 20×20 configurations provide professional branding without long-term ownership. E&E Exhibit Solutions provides turnkey rental exhibits that include design, dedicated project management, graphics production, rental booth fabrication, shipping, LED and labor supervision, installation & dismantling services.
Tension Fabric Displays – Lightweight tension fabric systems provide strong visual impact while simplifying transportation and setup.
Double-Deck Trade Show Exhibits – Multi-level exhibits maximize floor space with private meeting areas and elevated brand presence. E&E Exhibit Solutions manages engineering and approval requirements for compliance.
Georgia World Congress Center Exhibitor Guidelines and Logistics
Understanding venue procedures helps prevent delays, additional costs, and compliance issues.
Logistics and Labor Requirements
- Georgia is a right-to-work state, but larger exhibits typically require official service contractors
- Small booths that do not require tools may be installed by exhibitors
- E&E Exhibit Solutions coordinates labor scheduling and installation services
Marshalling Yard and Freight Handling
- All freight must check in at the off-site marshalling yard before accessing loading docks
- Material handling (drayage) is a major cost consideration
- Our team manages shipping logistics and material handling coordination
Electrical and Connectivity Services
- Electrical and internet services must be ordered through official venue providers
- Early ordering helps avoid increased pricing and service delays
- We coordinate service orders and technical requirements
Storage and Compliance
- Empty crates cannot be stored in booth spaces
- Exhibits must meet safety, fire, and structural regulations
- E&E Exhibit Solutions ensures all designs meet venue standards
Trade Show Display Design Strategies for the GWCC
The scale of the Georgia World Congress Center requires purposeful design strategies to attract attention and drive engagement.
Vertical Visibility and Brand Presence
High ceilings require exhibits that stand out from a distance. Hanging signs, tall backlit towers, and dimensional branding increase visibility across long aisles.
Comfort and Visitor Engagement
Attendees often walk long distances. Comfortable flooring, lounge areas, and charging stations encourage visitors to remain in your booth longer.
Climate-Resistant Graphics and Materials
Atlanta’s humidity can impact certain materials. Tension fabric graphics and durable exhibit materials maintain a professional appearance throughout the event.
Integrated Technology and Interactive Experiences
LED video walls, digital presentations, and immersive displays improve engagement and help exhibitors compete in high-tech event environments.
Smart Layout and Storage Design
Strategic layouts improve traffic flow while integrated storage keeps supplies organized and compliant with venue rules.
Full-Service Trade Show Display Support
E&E Exhibit Solutions provides complete exhibit management services that simplify the exhibiting process.
Pre-Show Staging and Testing – Booth components are assembled and tested before the event to verify structural integrity, graphics accuracy, and AV functionality.
On-Site Supervision and Installation Management – Dedicated project managers coordinate trade show booth construction, labor, and venue services.
Post-Show Dismantling and Storage – We manage teardown, shipping logistics, and exhibit storage for future events.
Major Trade Shows at the Georgia World Congress Center
The GWCC hosts large-scale industry events that attract global audiences and high exhibitor competition. E&E Exhibit Solutions supports exhibitors attending major events such as:
- IPPE International Production & Processing Expo
- DTECH–DistribuTECH International
- MODEX
Designing a custom trade show display tailored to these high-traffic events helps brands remain competitive and maximize return on investment.
Why Choose E&E Exhibit Solutions for Georgia World Congress Center Trade Show Booths
Founded in 1995, E&E Exhibit Solutions is a full-service trade show exhibit and event management company trusted by exhibitors nationwide. We design and deliver trade show displays that are visually engaging, strategically planned, and engineered to perform in large convention environments like the Georgia World Congress Center Atlanta.
Our team provides collaborative design consultations, dedicated project management, skilled trade show booth construction, nationwide transportation support, and advanced exhibit technology integration to help exhibitors achieve measurable results.
Plan Your Georgia World Congress Center Atlanta Trade Show Display
If you are preparing to exhibit at the Georgia World Congress Center Atlanta, E&E Exhibit Solutions can help you plan, design, and execute a trade show display that increases visibility, attracts attendees, and supports your event goals. Book a design session with E&E Exhibit Solutions to explore custom booth design, rental exhibit options, and full-service trade show support.
